Oh you know you like it.
I couldn't help but love this commercial. Although i'm not a fan of Rap, I did grow up on the early music of the genre and vividly remember this track. I listened to this music 20-25 years ago. The song (from Sugar Hill Gang), the boombox and the backdrop remind me a little of my days in Kansas in the Mid 1980's and my own boombox blaring as I played Basketball on the schoolyard Blacktop. The music also reminds me of my fathers famous Cookouts (definitely a simpler time).
I also can't live without my Evian (say whatever you want about the water.... I am not going to stop drinking it) :).