Thursday, October 09, 2008

Obama Buys Half-Hour of Network Primetime

Hat tip: DailyKos

From the live feed:

October 09, 2008
Exclusive: Obama buys half-hour of network primetime
By James Hibberd and Paul J. Gough

Barack Obama has purchased a half-hour of primetime television on CBS and NBC, sources confirm.

The Obama campaign is producing a nationwide pitch to voters that will air on at least two broadcast networks. The ad will run Wednesday, Oct. 29, at 8 p.m. -- less than a week before the general election.

The direct purchase of such a large block of national airtime right before an election used to be more commonplace before campaigns began to focus their endgame strategies exclusively on battleground states. Such a move is not without precedent in modern presidential politics, however -- Ross Perot did a similar purchase in 1992.

The special is a smart move for the Obama campaign, said Larry Sabato, a political analyst and director of the Center of Politics at the University of Virginia.

"Obama's theme is not just change but unity, so he's appealing to the whole nation rather than a handful of tossup states," Sabato said. "He wants to win the popular vote by a good margin, which will enable him to govern."

Rest of article at link above.

Well, well, well.

If nothing else, the Obama Campaign thinks in bold colors.

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