On a surface level, tax cuts appeal to everyone. After all, who wouldn’t appreciate having a little extra money from their paycheck? In a world without fiscal consequences, it should be easy to win election after election with the simple act of promising voters more money.
The GOP has run on this line ever since Reagan took the White House in 1980. Republicans, holding the Gipper as their political lodestar, see tax cuts as both the cure to all of society’s problems and as the tonic to their electoral fortunes.