
From
Wikipedia:Walter Leland Cronkite, Jr. (born November 4, 1916 - died July 17, 2009) is a retired American broadcast journalist, best known as anchorman for the CBS Evening News for 19 years (1962–81). During the heyday of CBS News in the 1970s and 1980s, he was often cited in viewer opinion polls as "the most trusted man in America" because of his professional experience and kindly demeanor.
Early years at CBS
In 1950, Cronkite joined CBS News in its young and growing television division, recruited by Edward R. Murrow, who had previously tried to hire Cronkite from UP during the war. Cronkite began working at WTOP-TV, the CBS affiliate in Washington, D.C.. On July 7, 1952, the term "anchor" was coined to describe Cronkite's role at both the Democratic and Republican National Conventions, which marked the first nationally-televised convention coverage.[4] Cronkite anchored the network's coverage of the 1952 presidential election as well as later conventions, until in 1964, he was temporarily replaced by the team of Robert Trout and Roger Mudd. This proved to be a mistake, and Cronkite was returned to the anchor chair for future political conventions.
From 1953 to 1957, Cronkite hosted the CBS program You Are There, which reenacted historical events, using the format of a news report. His famous last line for these programs was: "What sort of day was it? A day like all days, filled with those events that alter and illuminate our times... and you were there." He also hosted The Twentieth Century, a documentary series about important historical events of the century which was made up almost exclusively of newsreel footage and interviews. It became a long-running hit. (Note: In the early 1970s, You Are There, hosted by Walter Cronkite, was revived and redesigned to attract an audience of teenagers and young adults. It aired on Saturday mornings.) He also hosted a game show called It's News to Me, a game show based on news events.
The CBS Evening News
Cronkite succeeded Douglas Edwards as anchorman of the CBS Evening News on April 16, 1962, a job in which he became an American icon. The program expanded from 15 to 30 minutes on September 2, 1963, making Cronkite the anchor of American network television's first nightly half-hour news program.
During the early part of his tenure anchoring the CBS Evening News, Cronkite competed against NBC's anchor team of Chet Huntley and David Brinkley, who anchored the Huntley-Brinkley Report. For most of the 1960s, the Huntley-Brinkley Report had more viewers than Cronkite's broadcast. This began to change in the late 1960s, as RCA made a corporate decision not to fund NBC News at the levels CBS funded CBS News. Consequently, CBS News acquired a reputation for accuracy and depth in its broadcast journalism. This reputation meshed nicely with Cronkite's wire service experience, and in 1968, the CBS Evening News began to surpass The Huntley-Brinkley Report in viewership during the summer months. In that same year, the faculty of the E.W. Scripps School of Journalism at Ohio University voted to award him the Carr Van Anda Award "for enduring contributions to journalism."[5]
In 1969, with Apollo 11, and later with Apollo 13, Cronkite received the best ratings and made CBS the most-watched television network for the missions.