Obama Raised Half a Billion Online
By Jose Antonio Vargas
Barack Obama raised half a billion dollars online in his 21-month campaign for the White House, dramatically ushering in a new digital era in presidential fundraising.
In an exclusive interview with The Post, members of the vaunted Triple O, Obama's online operation, broke down the numbers: 3 million donors made a total of 6.5 million donations online adding up to more than $500 million. Of those 6.5 million donations, 6 million were in increments of $100 or less. The average online donation was $80, and the average Obama donor gave more than once.
"You looked at the money being raised online in the same way that you looked at the crowds who came to the rallies," Joe Rospars, the 27-year-old director of Obama's new-media department, told The Post. "You were constantly surprised at the number of people who were coming out to see him," and, when it came to online donations, "people exceeded our expectations as to what they were willing to do."
Obama also raised millions from traditional campaign bundlers -- rich, well-connected fundraisers -- but the bulk of the more than $600 million that Obama raised throughout the campaign was through the Internet, aides said. (Some of those bundlers, of course, also arranged for donations to be made online, so there is some overlap.)
In September, his single biggest month of fundraising, Obama amassed more than 65 percent of his record-shattering haul -- $100 million of the $150 million -- from online donations, aides said. After Alaska Gov. Sarah Palin dismissed the value of community organizing in her acceptance speech at the Republican National Convention on Sept. 3 -- "I guess a small-town mayor is sort of like a community organizer, except that you have actual responsibilities," she said to applause -- Obama raised $10 million within 24 hours.
Read the rest of the article at the link above. The article also contains information about how the Obama campaign used social networking in the campaign. How the revolutionary phonebanking program helped the campaign. I have said for awhile that the Obama Campaign would be one to be studied for years to come, and this article just makes one stand back and go: DAYUM.
Not bad for a ' Community Organizer'.